1-on-1 coaching is open · Former online coach

Get lean without making fitness your whole personality.

I coached people online for years. Now I write, film, and build tools for regular guys who want results that fit inside a real life.

Ready for more? Work with me 1-on-1

Get results like these guys

See their stories
Jas, before and after
40 lb lighterHalf the body fatJas · runs a Chick-fil-A, trains for marathons
David, before and after
30+ lbAfter trying everythingDavid · needed someone paying attention
Haydon, before and after, 183 lbs down to 169 lbs
183 → 169Still ate out with friendsHaydon · didn't put his life on hold
Kyle, week one compared to week twelve
12 weeksWeek one to week twelveKyle · twelve honest weeks
Dave, before and after
Golf game back90-minute commuteDave · attorney, long days

Real coaching clients. Individual results vary.

With 1-on-1 coaching, you get a plan, a coach, and a week that can't fall apart

Read, not skimmed

Every Monday, a written brief on your actual week

What happened, what changed against the last three weeks, and one adjustment. Every session you log gets read.

Monday Read · Week 6Example
Sessions logged3 of 3
Bench vs. 3-week average+5 lb
Weight trend−0.8 lb/wk
One change: same weights Monday, add one rep on every set.
See how coaching works$299 a month · twelve founding spots
AAxisComing soon

Beat last week. Every week.

The fitness app I always wanted as a coach. Training, food, habits, and proof it's working, in one fast app instead of four slow ones.

The Axis Today screen with a planned workout, meals to log, and habits
  • Know what to beat.Last session's numbers sit next to today's targets.
  • Five-second meals.Hand portions. No barcodes, no food-database archaeology.
  • The trend, not the noise.Weigh-ins become a line that tells the truth.
  • Zero bars? Fine.Basement gym or airplane, it just works.

Free tools that do the boring math. The starter kit I gave my clients.

Calorie & Macro CalculatorPlug in your stats and goal. It does the math for you.

Meal Planning TemplatePlan the week once. Stop deciding "what's for dinner" seven times.

4-Day Training SplitA simple upper/lower split with progression built in, for lifting hard without living in the gym.

Get all three free

The short version

I've been the coach. Now I'm building the tools.

Years of coaching showed me what kills progress: all-or-nothing plans, apps that make logging a chore, and advice written for fitness robots. So I make what I wish my clients had.

Read the full story

Also me · Golf

<90THE BREAKING 90 SERIES

Chasing golf scores with a camera in my hand.

Full rounds, every hole filmed, an 18 handicap slowly getting less embarrassing.

Visit the golf corner

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